Design of educational toolkit to support IPC professionals and encourage engagement.
Background
Infection Prevention is a crucial area of healthcare, not least during pandemics like COVID, but also on a daily basis, curbing Healthcare-Associated Infections (HAIs) and preventing other outbreaks. International Infection Prevention Week is a yearly initiative that aims to shine a light on this crucial work, with a theme this year of ‘Celebrating the Fundamentals of Infection Prevention’ encouraging good practice of Infection Prevention & Control (IPC) basics.
The Challenge
Aimed at Healthcare Workers (HCWs), there was a careful balance to strike with the tone of the campaign. The messaging needed to support and celebrate their small, everyday actions without feeling judgmental about areas where there may be complacency. There was a need to educate the audience with helpful reminders, to encourage reflection on their existing practises and ultimately encourage more usage of our products.
The Solution
We crafted messaging that acknowledges the efforts of HCWs and their crucial role in protecting patients. To communicate the concept with the audience, we developed a toolkit of posters, vests and reminder cards, supported by social posts, EDMs and a webinar. I helped plan and art direct the photoshoot, then went on to lead the design and execution of the assets.
The campaign is ongoing but has led to increased engagement with our Sales Teams and a high number of toolkit downloads from the website and webinar sign-ups.
