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ILLUSTRATED ADS, Powder Byrne

Tasked with designing new summer and winter digital ad campaigns, I created playful, narrative illustrations which have been incorporated into the Powder Byrne brand messaging in an effort to create a point of difference in an image-saturated industry. They have brought a unique edge to the branding and in some cases convey multiple messages that a single image cannot. A broad but specific colour scheme is used to create a familiar and consistent world.

DIGITAL

ILLUSTRATION

SOCIAL MEDIA