THE OLD STORE GUESTHOUSE

The Old Store Guesthouse is a traditional country B&B that was in need of a rebrand to bring the business into the 21st century and convey the feel of luxury comfort the new owners were striving for. 

 

The use of Gill Sans in the logo was a very deliberate choice, a font with nostalgic nods to vintage shop and railway signage that feels distinctly British. The use of racing green in the main logo and as part of the palette contributes to the ‘countryside pursuits’ aesthetic and is reminiscent of Hunter wellies and Barbour jackets, items that the clientele are likely to be very familiar with from prestigious British heritage brands. The green, burgundy and gold/ochre tones also reference the Goodwood classic car festival which takes place very nearby, as well as adding richness and luxury to the overall look.

BRANDING

IDENTITY

WEB DESIGN