COCO ON A DATE
Coco on a Date is a new confectionery brand focussed around stuffed and decorated dates. The client brief stipulated that the brand needed to feel fun and funky and be highly marketable on social media where they do the majority of their business.
The tropical logo in interchangeable bright colourways brings a sense of fun to the brand whilst also indicating flavour combinations. The broad palette of Instagram-friendly ice-cream shades and bolder tones stand out on screen and clearly reference the ingredients. Simply animated Stories adverts tie in well with the brand’s fun, creative core values and cut through repetitive photographic content seen on the platforms.